The Canadian entertainment market is expanding rapidly, and one of the key factors in the process is the number of new online casinos that appear every year. Canada’s casino selection is getting bigger and better season after season, attracting new customers to join this popular pastime.
Let’s look into how the latest casino brands shape the iGaming landscape.
Direct Affect on the Market Growth
As part of the biggest entertainment market, Canada is a fertile ground for different formats and genres that couldn’t succeed elsewhere. Although gambling is popular worldwide, the high internet penetration in the Great White North makes it the perfect place for young casinos to thrive.
Not too long ago, the Canadian gambling market consisted of a handful of brands offering a very limited variety. Now, with updated regulations and gambling laws, the provinces aim to provide a safe gambling landscape for consumers, as well as a solid framework for the best online-based casino operators.
Customer Comes First
An increased number of brands means only one thing — fierce competition. In a market where players have plenty of choices, they also have high expectations. It is upon gambling companies to deliver.
Most of them rely on tested-and-proven strategies, such as offering a massive number and variety of games. Having a handful of slots is no longer enough, so gambling platforms often count thousands and thousands of titles. On top of classics such as slots and table games, they also offer live gambling, crash games, scratch cards and bingo amongst others. It is not unusual to witness platforms that offer both sports and casino entertainment in one place.
Another thing new casinos brought to Canada is a more elaborate variety of casinos’ bonus deals. Players are no longer satisfied with simple 100% deposit matches, as today, they can get cashback, free spins, no deposit deals, free spins, free chips, and so much more. Additionally, the gamification elements new casinos use spawned a whole new type of promotion: competitions in which players fight each other for the first spot on the leaderboard.
However, it is important to note that with so many options available, players also must work on expanding their knowledge of casino gaming and what it entails.
Economic Impact
New online casinos don’t only affect the players but also have a massive impact on the economy of each province they operate in. The most obvious benefit is the tax revenue local authorities reap every year, but there are also fresh employment opportunities in all sorts of fields, from accounting to customer support. They also create productive ground for businesses to grow as the demand for special skills and knowledge increases.
Upcoming online gambling operators shake the market and impose newfound standards while creating bountiful opportunities for players. Still, once their novelty wears off, they will either have to catch up with the latest trends or live to see all their efforts lost. In a world where players are always looking for something new and fresh, staying at one’s A-game is imperative.
